Trô

Trô is a swapping platform that reimagines fashion consumption by allowing users to trade clothes, shoes, and accessories they no longer use. The project was born to promote a more conscious, accessible, and collaborative way of consuming — and the challenge was to turn this purpose into a bold, youthful, and digital visual identity.

We moved away from typical sustainable market codes, such as green and kraft paper tones, to build a modern, urban, and highly distinctive brand universe. The logo visually plays with the concept of exchange, creating a strong symbol that doubles as a graphic pattern. Vibrant colors, an original photographic style, and striking graphic materials bring energy and authenticity to the brand.