Paes & Gregori

Paes & Gregori was entering a new chapter in its trajectory, and its identity needed to evolve alongside it. Developed by Blueflag, the project transformed the brand’s visual language into a more sophisticated, contemporary, and human system, reflecting the solidity of the developer while preserving the sensitivity present in its projects.

Inspired by architecture, natural materials, and the elegance of the spaces created by the brand, the new identity balances rationality and emotion through geometric forms, subtle textures, and a neutral palette enhanced by ceramic-toned accents.

Beyond the redesign, Blueflag expanded this visual universe across multiple brand touchpoints, developing institutional materials, digital campaigns, presentations, signage, printed assets, and communications that helped consolidate a more premium and consistent perception of the brand.