Farinha na Cozinha

The new identity of Farinha na Cozinha was designed to refresh the brand without losing its original charm. We started from what makes it most authentic: its artisanal character, the personal touch, and a menu crafted with care, a direct reflection of the founders' taste.

The hand-drawn illustrations by one of the partners became the guiding thread of the identity, shaping a visual language that is unique, emotional, and easily recognizable. Elegant typefaces and a more subdued color palette step in to balance the casual tone with a contemporary aesthetic. The result is a brand that remains warm and familiar, now with a stronger presence.