Dr. 14

The new packaging design for Dr.14, Lapcos’ shampoo and conditioner line, was developed to bring freshness and personality to the brand’s portfolio. The project balances visual consistency with other products while standing out in the market with an authentic identity. Inspired by the refreshing sensation of mint and emerging design trends, the result is a contemporary and bold packaging with strong aesthetic appeal, created to resonate with consumers and differentiate from competitors.